Your website is a powerful asset. It helps showcase your brand, provides a sales platform, and is a cost-effective communication tool. From a browser (such as Google Chrome, or Internet Explorer), your customers can access your site from their desktops, laptops, and handheld devices. Recently, the pattern of usage has dramatically changed: (1) customers are now using handheld mobile devices more frequently than non-mobile devices and (2) handheld devices provide incredible advantages for both businesses and users not available in non-mobile devices.
Let’s discuss 5 benefits of mobile apps and how they help your mobile marketing strategy.
1: Be More Accessible
Apps put you where your consumers are their cell phone. Behind your consumers download your app to their phone, your icon is on your consumer’s phone. You are now just one click of the button away for them to call you, set an appointment or place an order. Apps reduce the need for your customers to try and remember your website address or to take the time to enter the URL.
2: Apps help to build brand awareness
Customers want to do business with companies that are keeping up with the trends. People are now spending more time in apps than watching television. Incredible right! As a matter of fact of the time people spend on their mobile devices, 86% of that time is spent on mobile apps vs. web browsers.
3: Increase Search Engine Optimization
Google has already started linking websites to your mobile apps. In 2016, Google is expected to roll out its “app first” rating. Having a mobile app will no longer be a nice to have, it will be a need to have. Want to keep your business on the cutting edge. Just follow Google’s roadmap.
4: Apps boost customer engagement
Mobile apps are great for improving customer engagement with businesses because they are flexible and offer users the choice when it comes to interacting with brand content. Think about how your customers would prefer to communicate with you and implement your insights in the app to boost customer engagement.
5: Apps helps to cultivate customer loyalty
Buyers love specials and coupons. Mobile apps allow you to gain your customer loyalty by giving them specials that are only available through your app. It costs more to gain a customer than to keep one. Apps make it easier for you to keep your customers engaged and happy.
So we take it as a opportunity to bring to you a mobile commerce solution that is elegant, native and intuitive, with additional features that let you boost your sales on mobile devices.